The datenfabrik GmbH & Co. KG has developed the software datenfabrik.selection to provide quick and easy selections from a variety of data sources. By using datenfabrik.selection customer data and purchase information can be converted to a consistent data structure and then selected or counted without a time lag or SQL know-how. Nevertheless the user has the possibility to build complex queries.

The data is selected according to the criteria of selections, compressed and, if the user has the required rights, provided encrypted. All selections can be provided with different statistics and information.
 

Functional overview

• Parameter for Selections
  • Gender
  • Age (Year of Birth or Date of Birth)
  • Region (Postal Code; Provice; East/West)
  • Date of Order and Date of Creation
  • Status of Customer (Repeat Buyer; One Time Buyer; Sales Prospect)
  • Products and Groups of Products
  • Source and Purchase Code
  • Returns referred to Products or Customers
• Export Functionality to different File Types
• Encrypted Storage of Data
• User-based Storage of all Criteria of Selections in the Database
• Automatically Allocation of Addresses for Controlling
• Check for Duplicates against prior Jobs
• Reduction to a representative Cross Section
• Integrable to different Databases
• Allocation of different rights for each Database
• Output of additional, freely definable Data Fields for each Selection
• Selectable RFM values