The GfK Group, headquartered in Bruchsal, Germany, is one of the largest market research companies in the world. The Group has a staff complement of more than 10,000 employees working in 150 operating companies covering more than 100 countries of the world, delivering the knowledge on markets and sectors which our clients need for their decisions. A focal point of the company is the compilation of digital maps for geostrategic analysis. Especially for Business Intelligence Applications, GfK GeoMarketing offers very detailed global maps with an emphasis on the currentness of data, as they regularily updated by experienced GIS technicians and cartographers.
GfK is a full-service institute, which regards itself as a supplier of knowledge. It is a company with a tradition, which places a high value on continuity, long-term client relationships and consistent achievement at the highest level. This is also the reason why GfK cultivates its roots, which lie in academic research. The focus on innovation and progress is a central component of GfK’s corporate culture, ensuring that the advanced technology and consistent quality of the methods, tools and practice areas used.
GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Services are divided into three sectors: Custom Research, Retail and Technology and Media, a structure based on the sources of the data supplied by GfK to its clients.